Thursday, November 4, 2010

The emperor has no clothes

I've been thinking about writing this post for a while. It's not going to contain anything I don't say to other people in the industry but quite often I'm shy about saying 'yes, this is the way things are' because, well, who am I to say? But, emboldened by Mike Shatzkin, Richard Nash and others, I'm just going to say what I've been thinking about digital publishing - what's happening now, what I think may happen. These are theories and observations - I'm not saying I'm right. And I'm interested in your thoughts on the matter.

First, let me say that I believe that what's changing in the industry is going to be very good for authors, as a whole, and obviously better for some authors than others. It will be great for authors who understand that they need to connect to their readers, whether they do it through social media, live readings, open dialogue. This is, in a way, a return to the original forms of storytelling: in a cave, perhaps, or around a fire, with your audience right there in front of you. It's going to suit some authors very well, and others not so much. But it was ever thus.

Second, a lot of the intra-industry thinking (and I'm only talking about the Australian industry, because that's what I know best) about how to wrestle with the changing digital landscape is, I believe, wrongly framed. Publishers are still focusing on books, but we're so far past that now. Books contain stories and content. Stories and content are what we all work in, not books. Yet the production processes and supply chain are all about books. So I can understand why there's a reluctance to think differently - once we're no longer talking about books, all those processes have to change. But it's better to make the change than have the change forced upon you, which is what's happening right now.

When all we focus on is books-as-objects, a very important element of the whole process is overlooked: the author. If sales reps are selling books, they mainly need to focus on the book. If they have no book to sell - if you take away that object - they're left with stories/content created by the author. An author is quite a different sales proposition to a book. An author is a person, for one thing, and comes loaded with all the person complications - like a personality. A book is easier. A book is less messy. Sometimes it's easy to forget that the book came from an author originally. But it did. The author is not a necessary evil; the author is the reason the story exists.

We also need to realise that bookshops as we know them are disappearing and will continue to disappear, particularly if the independents can't get access to e-books (this is a separate and involved issue that I'm not qualified to properly explicate). So there will no longer be the same number of channels for books to be distributed to consumers, and publishers will be forced to become business-to-consumer operations, not business-to-business operations. That also requires a big adjustment in their thinking. So that makes two fundamental changes for publishers.

The other fundamental change is the adjustment to producing content for screens. Screens have been around for a while - the first e-books were read on computers - but until recently no one's really had to think about how you make a novel look pretty - or even functional - on a screen. We don't do screens, see - we do books. The music industry didn't have to make such a radical adjustment - an iPod is an outgrowth of a Walkman, and buying single songs on iTunes is not a radically different concept to buying a 45" single. The movie and TV industry have always been in the business of screens, and that won't change. But those of us who are in the 'book business' don't know about screens. Well, now we have to.

There are several people in the local industry who have already thought about these things, and there are some who have wanted to think about them but have been hamstrung by having to wait for the trickle-down from the head offices overseas. But there's really no time left, now. This is cultural change of an extraordinary kind, and it has to happen or there's going to be a mess. Correction: there already is a mess. Booksellers are increasingly concerned about what's going on and wondering how they can simply maintain their businesses, let alone thrive. For some publishing companies the change will come too late. So I do think times will be gloomy for some.

But not for authors. I do not think many authors need to make the same changes in their thinking because I've found that many of them are highly adaptable. The driver for many of them is getting their stories out into the great beyond, and if that takes the form of a no-advance, profit-sharing, digital-only publisher who can provide editorial and marketing/publicity support, they'll seriously consider it. I've actually been surprised by how many authors I've spoken to who have not really batted even one eyelash at the prospect of one day not having a book with their name on it printed. The story is everything, you see - the story is what they want to see released into the wild. And, really, that's the position we all need to come to if this publishing thing is going to survive.

Monday, November 1, 2010

Dude, where's your punctuation?

I have written 12 novels of fiction and have around six still to be put into manuscript form I have bought the writer and artist year book 2004 throuhg to 2010 and been through every agent and publisher from A to Z and never had a good result from any of them the list must be by now 600 to 700 maybe more.

I have sent comedy, romance, crime, and never had one good answer from any of them.
so i thought maybe my books are rubbish so gave them to friends workmates gave them to women and men and got back a great rapport from every one of them.

I nearly had two novels published in 2003 but just before printing he had to close down, I had two novels critiqued by a company on the US with rave results.

The question is do I give up or keep trying, I once sent a letters asking if they were taking on any new clients and the email came back we dont think your project is suitable for our company, can they see a project from asking them if they are taking on any new clients or is it just that being unknown gives us no chace of every publishing or getting an agent.

I have been through web pages, book companies, and many differant avenues to get some one to read just one of my novels and I dont know how they can tell from 3 pages or a synopsis, I have read many books all the way through and never really got the story yet read the first page of some book and it really grabbed me.

I have published this email almost entirely as it was sent to me, except I took out the name of a publishing company and the person who sent me the email, and I also inserted some paragraph breaks. And I'm making this point because the email gives a clue as to why my correspondent is not having any luck with his query letters and submissions. The letter lacks punctuation - commas, capital letters and full stops - in some critical locations and it was hard for me to follow it, especially when it came through in one block. If the query letters were the same, it would be hard for an agent or publisher to follow them too.

So, dear correspondent, presuming that your manuscripts are not suffering the same punctuation omissions - that you have polished them and redrafted them and checked them for spelling and punctuation errors - why not take the same care with your letters? The query letter is the first thing the agent/publisher sees. If the letter seems sloppy, then we make the same presumption about the manuscript, and we start reading it in that frame of mind - if we get to read it at all.

Also, here's a tip: never, ever say 'novels of fiction' or 'fiction novel' or 'non-fiction novel' (I've seen all three, as I'm sure all agents have). A novel is fiction.

Authonomy me, Authonomy you

How much value is there in websites such as HarperCollins’ Authonomy, where authors post their work for critiquing by other amateurs? Works are promoted by the number of comments and recommendations they receive and HarperCollins promise to review the top five each month with a view to publication. Sounds good, but in practice it degenerates into a kind of black market, where authors trade kudos without even bothering to read the work in some cases.

WHAT?!? The internets degenerating into a rogue trading arena with scant regard for ethics and high regard for devalued content? Colour me shocked. (For those non-Australian, non-Canadian readers, that was sarcasm. Yes, it's the lowest form of wit. I've never claimed to aspire to higher forms of wit, because I'm incapable of producing them.)

Authonomy has had its doubters from the start, so I suggest you regard it as you would regard any other online community: engage in it if you want the experience, but don't expect that it will change your life. And then add this on top: it's a marketing exercise for HarperCollins, and a perfectly legitimate one that was kinda smart at the time it was launched. It's also a fabulous way for them to get free content (as it would be for any publisher who had this kind of website).

I don't know how successful Authonomy has been for the authors who have taken part i.e. if it's really translated into book publication and books that have reached a wider audience. I don't know because, actually, I haven't been interested. I'm too busy trying to keep up with my own submissions. I recall wondering what HarperCollins' publishing department would have thought of it, though - it just meant more work for them, reading yet more submissions when they didn't have time to read the submissions they receive via old-fashioned methods. And, probably, Authonomy's effectiveness is limited by this lack of time/resources to properly service it. Still, it gets a lot of eyeballs on a HarperCollins website (and in the future eyeballs will probably be a legitimate unit of measurement) so, from a commercial point of view, the site is there to benefit HarperCollins - they own the domain name. It's nice if it benefits authors as well, but there are plenty of online communities for writers. I'm not sure how this one would more beneficial than another, even if it is run by a publisher.

Of course, the publishing, bookselling and book-reading industry is changing so rapidly - more than many people who are working in it realise - that this is all going to be moot shortly. It's entirely possible that we are watching the dying days of empires, waiting to see which phoenix emerges. Somehow I don't think Authonomy has wings.



Thursday, October 21, 2010

Maybe we are quietly judging you

Having not sent off any novel WIP for years, after request for partials, in my excitement I sent them off without title pages and no paper clip. This only just dawned on me this morning when I was reading something that reminded me what an author does when being professional and not trying to irritate said agents.

I can imagine said agents opening up my parcel and the WIP falling out everywhere and them snatching up the pages and using them as basketball practice with their bins.

I know you can’t predict the future, but how high do you think I have just raised the possibility of rejection?

From a writer who is feeling very stupid and irritated with themself that they may have just ruined the only opportunity they had to get an Australian agent to read their work.

True or false: It is a well-known fact that agents often use hapless authors' submissions for purposes other than the intended e.g. for making paper aeroplanes, in lieu of notepaper - and for basketball practice.

Well, hapless author, if you answered 'true', you're out of luck. We tend to take submissions as they are and, actually, treat them quite nicely. So you can allay your fears on that score.

On the score of sending them off without title pages and paperclips, I'd only say this is bad if you also sent them off without an accompanying letter that included your name and contact details. To be honest, I probably wouldn't notice if a submission didn't include a title page so long as the letter had the title of the work in it. And if I want to clip the pages together - lo! There are paperclips on my desk! Sometimes it's mildly annoying if the pages aren't clipped together but, really, that's my own annoyance, it comes up rarely, and I don't think worse of the author for it. Ultimately, it's your writing that matters. If you've written a great manuscript then your eventual agent is not going to remember the lack of title page and binding device. They're just going to be mightily pleased to have found you.

However, if you're still feeling really bad about it, send them an email saying, 'I just realised I didn't send a title page with my submission, nor did I clip the pages together. Please forgive the oversight.' But whatever you do, don't also include a question about how long it will take them to respond ...

Tuesday, October 19, 2010

A short question!

Do you need a word count for non-fiction query letters?

Sadly the question is so short that I'm not sure whether you mean 'Do I need to include a word count for my manuscript in the query letter?' or 'Should the query letter itself conform to a word count?' So my excitement at your brevity has now paled in the halogen glare of my confusion.

Just in case it's behind-door-number-two: ideally all query letters are about four or five paragraphs long - or about a normal A4 page in 1.5 line spacing for the obsessives amongst you.

If it's about the word count for the potentially unwritten non-fiction manuscript: yes, give an estimate, lest the publisher thinks they may be contracting something that's either 400 000 words long or 15 000 words short. You won't necessarily be held to the estimate, but contracts tend to contain a word limit so there needs to be something.

Friday, October 8, 2010

A gig in publishing

I am a business student and aspiring YA writer. For a while now, I’ve been thinking, if the whole getting published thing doesn’t work out - or even if it does - I would love to work in the publishing industry, especially for children’s books.

So how does one go about pursuing a career in the publishing industry? I’ve researched a lot about the publishing industry during the course of submitting past novels. For example, I know that interns don’t get paid very much (if at all), and I realise that the Australian publishing industry is very small, and publishing as a whole is experiencing a downturn at the moment. I also know in April, some Australian companies invite job applications for internships. I’ve looked at all the available publisher websites, but there is next to nothing on job opportunities.

I’ve considered emailing various editors in the children’s department and asking about any internship opportunities, but there are a few issues I’m concerned about. Firstly, is this even a good idea? Secondly, should I mention that I am an aspiring writer who is actively pursuing publication? I know there’s some conflict of interest there, so maybe it might be better to not mention it all. However, there’s only a few major fiction publishers based in Sydney, and I’ve already submitted to (and got form rejected on a full request) by one of the biggest companies. I know they receive staggering amounts of submissions. Is it reasonable to assume they don’t remember my name?

I should add here that I definitely don’t intend to use an internship opportunity to further my aspirations to get published. If anything, on the ‘getting published’ side of things, I’m more focused on the US market, because I don’t write ‘Australian fiction’ as such (though I love reading it) and the Australian publishing industry is very snail-mail based. Querying US agents is a lot faster!

Lastly, I mentioned before I’m a business student. Would I have to take an English degree before any company will consider my application seriously? I’ve been an avid reader my whole life, and I’m passionate about books, but my ‘official’ education in literature only extends to HSC Extension 1 and Extension 2 English.


I'll start at the end first: no, you don't need a degree in English. I have degrees in all sorts of things, but not in English. What I do have, though, is a spotty history of doing all sorts of jobs within the publishing industry.

The publishing industry is like other industries: you usually have to start at the bottom and work your way up. I certainly did, and so did lots of others. For the publishing department, that often means starting as an editorial or publishing assistant. Once you're in the door, you're then more aware of other opportunities as they arise. One way to get a foot in the door is to do an internship or work experience; another way is to work as a bookseller. Bookselling is often overlooked but booksellers are also in the publshing industry. And you may find you really love bookselling and want to go into the sales side of publishing (which is generally better remunerated than the editorial side).

If you want to get into a publishing company, though, don't email anyone asking for an opportunity - it's easy to ignore an email, and we all receive so many of them. Try writing a snail-mail letter, even if it goes against your grain. Not because the industry is old fashioned, but because a snail-mail letter stands out, particularly if it's well written. Don't initially mention that you're a writer, because it will be assumed that you're wanting a job purely to get your book published and you won't get a look-in then (we're all alert to various tactics!).

And if you're really serious you could subscribe to the Weekly Book Newsletter, because that's where all the job advertisements hang out. Mind you, they're probably all on seek.com.au etc as well - I've just never looked. So if you find ads for editorial assistants or jobs like that, apply for them. But it will help if you have something behind you, like bookselling - which, conveniently, is a job you can fit in around uni hours.

Australia, a post-colony

I am contacting you to see whether you can point me in the right direction. I have an (almost complete) manuscript of approximately 110,000 words which charts a year we spent living and working in Sydney as part of a decision-making process on whether to emigrate permanently.

The book offers an honest, thought-provoking and humorous insight into the trials of a British family trying to adjust to Australian life (don't all poms think Australia will be more-or-less like the UK?). It's presented in diary form and leads ultimately to the decision to go home, via periods of poignant reflection, deep joy and utter frustration (a large part of which is supplied by the staff of Australia Post). I feel this book has a wide potential audience in both Britain and Australia and would greatly appreciate any advice you feel able to give with regards to Australian agents or publishers who might be interested in receiving it.

I have bad news for you: Australians are no longer interested in what the British think of them. This can possibly be attributed to one or all of the following:

(a) That 1915 slaughter on a Turkish beach ordered by some English higher-ups.

(b) Those slaughters (1914-1918) on the farm fields of France, Belgium and Luxembourg ordered by some English higher-ups.

(c) That whole blaming-the-fall-of-Singapore-on-us thing (1942) ordered by some English higher-ups, specifically one W Churchill.

(d) Robert Menzies.

(e) The particular class of tourist/immigrant known as the 'whingeing Pom'.


We now look to a new master, as outlined in Harold Holt's 1966/67 foreign policy, officially titled 'All the way with LBJ'. Our commitment to be slaughtered, Agent Oranged and generally destroyed on the farm fields of Vietnam may have looked like a purely political stunt, but in truth it marked a turning in Australian culture as well.

Yes, I'm being (partly) serious. Australia no longer has the ties to the Mother Country it once had, to the point that many people probably forget - or never knew in the first place - that Queen Elizabeth II is still technically in charge. Still, as a nascent post-colonial organisation we need someone to trot after, and we've chosen the USA for the time being. Consequently, there aren't many folks in Australia who will necessarily want to read about British impressions of our land girt by sea, especially as the likely readers for such a book have probably already spent time in the UK and heard the impressions first hand. In other words: your manuscript would be a tough sell in Australia. I think the last non-Australian who successfully published a book of impressions about Australia was Bill Bryson.

The other reason why it would be a tough sell is that Australians are generally quite aware of their shortcomings (Kath and Kim, anyone? Muriel's Wedding?), and of the good stuff too. We're still struggling to get out from underneath our cultural cringe and if anyone points out bad stuff, we're likely to sink back down rather than argue; and, perversely, if anyone points out good stuff, the same thing may happen. We'd rather examine ourselves than have someone else examine us. (And I'm a fourth-generation Sydneysider so I'm feeling rather qualified to make the statement, but feel free to disagree with me.)

Still, that's no reason not to try. But I suggest you test your content on a blog first and see what happens. My instinct is that it will have readers from everywhere but Australia.

PS: Your comment about Australia Post marks you out as a member of the class identified in (e). Even if I agree with you. So there!